Building on their success with other lures, Lucky Craft has released the new LC Series of crankbaits. The LC Series crankbait has many of the qualities found in balsa wood crankbaits, but more durable being built from quality plastic materials. The Lucky Craft LC Series of crankbaits come in four sizes and seven different models for anglers to choose from.

Two professional bass anglers that depend on Lucky Craft (www.luckycraft.com) when the money is on the line are Bassmaster Elite Series professional angler and 2012 Bassmaster Classic Champion qualifier Gerald Swindle and Bassmaster Elite Series professional angler Kelly Jordon. Both have made it to the Bassmaster Classic Championship numerous times in their careers fishing different reservoirs and times of the year, but one thing that remains the same is their choice of crankbaits. They fish with Lucky Craft crankbaits and the new LC Series has them all excited. “The LC Series of crankbaits is really the next generation of square bills. The lip design and rounded corners make it “kick” when deflecting off cover. It’s that irregular movement that catches bass,” explained Jordon. Both agree that in the right situations, an angler can fish a crankbait year round by selecting the appropriate diving crankbait. “The design is flawless, it’s one of those few lures that tracks true right out of the package,” said Swindle.

Swindle believes having choices makes it easier to select the crankbait he needs to catch bass. “In the spring, I like the LC Series 2.5. It’s not too small or big. You can fish it around wood and grass easily and runs to about four feet deep,” Swindle continued, “as for color I like Sassy Shad in clear or stained water.” When summer comes around Swindle changes his lure selection to the LC Series 2.5 DD. “The 2.5 DD will dive 10 or 11 feet deep on a long cast with 10-pound fluorocarbon fishing line. I like fishing a chartreuse color crankbait around shell bars and ledges because that’s where the big schools of bass will be hanging out.” Once fall arrives, Swindle will change crankbaits to the LC Series 1.5. “I like a smaller size crankbait body during the fall months. The bait fish are smaller during the fall so the 1.5 matches the size better. I fish it on 12-pound fluorocarbon line around stumps, blow downs, and dark spots in the back of creeks,” said Swindle. His favorite color during the fall is Gold Rush. Once winter arrives Swindle only fishes with a crankbait when the situation is right. “If the water is clear, not stained and above 50 degrees, I will fish LC Series 2.5 crankbait with a chartreuse/black back around boat docks, bridges, and rip rap,” said Swindle.

Jordon also uses crankbaits year round. “Of course there are always variables, but there are always fish shallow,” said Jordon. Jordon noted that many things trigger a bass to strike. “The silent model is good in shallow water and makes a throbbing impulse when retrieved. It’s a subtle movement. While the rattle LC Series is loud and the Knocker has its own unique sound,” explained Jordon. Jordon likes to use big baits in off color water give the bass a bigger target and his favorite color pattern is in the LC Series is MS Crack.

The LC Series comes in Regular, RT (Rattle), DD (Deep Diver), DD RT, WK (Wake), DRS (Knocker), and XD (Extra Deep). It’s available in 13 different color patterns. For Swindle and Jordon, having the wide selection of crankbaits means they can fish them year round on any reservoir with success.